A study was recently conducted by Michael Seiler, founder of Old Dominion University’s Institute for Behavioral and Experimental Real Estate, tracking the eye movements of people viewing online real estate ads. Of those studied, it was found that overall they spent 60% of their time looking at the photos, 20% looking at the property description and 20% reading the agents remarks. It is also interesting to note that only 76% of the whole even looked at the property description after viewing the photos and then only 41.5% of those went on further to look at the agent’s remarks. Sellers, what does this mean for you? If you want to get buyers interested in your property, it is vital to take quality photographs. Taking a day to clean-up the yard or organize your den and stage your home for the photos can make all the difference. Make sure you don’t automatically eliminate 24% of your potential buyers just because of a poor photo.
Source: “20 Seconds for Love at First Sight,” Wall Street Journal (March 22, 2013)
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